PCCW Global

Legal stuff

Privacy policy

At Optify, we’re committed to protecting and respecting your privacy.

This Privacy Policy (“Policy”) explains when and why we collect personal information about people who visit our website, how we use it, the conditions under which we may disclose it to others and how we keep it secure.

We may change this Policy from time to time, so please come back and check this page occasionally to ensure that you’re happy with any changes. By using our website, you’re agreeing to be bound by this Policy.

Any questions regarding this Policy and our privacy practices should be sent by email to or by writing to Optify, University Court, Staffordshire Technology Park, Stafford, ST18 0ES. Alternatively, you can telephone 0333 308 0090.

Who are we?

We are PCCW Global Networks (UK) plc, trading as Optify. We are registered in England and Wales under company number 03921568 and have our registered address at Suite 1, 3rd Floor, 11-12 St. James’s Square, London, SW1Y 4LB (“Optify”).

How do we collect information from you?

We obtain information about you when you use our website, or when you register for, or contact us about, our products and services.

What type of information is collected from you?

We would collect the following personal information about you:

  • Name, address, email, telephone number, service details, IP address and payment details, where applicable;
  • Information collected using cookies stored on your device(s) about your use of our online services and third party online services;
  • Information about your use of Optify services, including call, usage, billing and interactive data;
  • Other data, from time to time, to help us provide you with improved products and services. For example, we may occasionally ask you to fill in a questionnaire, so you can let us know how we're doing.

If you purchase a product from us, your card information is securely held by us to facilitate recurring payments, such as monthly or annual direct debits. The data is stored encrypted in a secure database.

How is your information used?

We may use your information to:

  • process orders that you have submitted;
  • carry out our obligations arising from any contracts entered into by you and us;
  • profile your usage;
  • process the entries in competition(s);
  • seek your views or comments on the services we provide;
  • notify you of maintenance work taking place which might affect you;
  • inform you of service-related information or changes to our services;
  • send you communications which you have requested and that may be of interest to you. These may include information about special offers, other products and services or promotions of our associated companies’ goods and services;
  • process a job application.

We review our retention periods for personal information on a regular basis. We are legally required to hold some types of information to fulfil our statutory obligations, for example, under the Regulation of Interception Powers Act 2000 (RIPA). We will hold your personal information on our systems for as long as is necessary for the relevant activity, or as long as is set out in any relevant contract you hold with us.

Who has access to your information?

We will not sell or rent your information to third parties.

We will not share your information with third parties for marketing purposes without your consent.

Third Party Service Providers working on our behalf: We may pass your information to our third party service providers, agents subcontractors and other associated organisations for the purposes of completing tasks and providing services to you on our behalf (for example to process payments and send you mailings). However, when we use third party service providers, we disclose only the personal information that is necessary to deliver the service and we have a contract in place that requires them to keep your information secure and not to use it for their own direct marketing purposes. Please be reassured that we will not release your information to third parties, unless you have requested us to do so, or we are required to do so by law, for example, by a court order or for the purposes of prevention of fraud or other crime.

Third Party Product Providers we work in association with: We work closely with various third parties to bring you a range of quality and reliable products and services (such as accommodation providers and Forces charities). When you enquire about or purchase one or more of these products, the relevant third party product provider will use your details to provide you with information and carry out their obligations arising from any contracts you have entered into with them. In some cases, they will be acting as a data controller of your information and therefore we advise you to read their privacy policy.  These third party product providers will share your information with us which we will use in accordance with this privacy policy.

When you are using our secure online purchase pages, your donation is processed by a third party payment processor, who specialises in the secure online capture and processing of credit/debit card transactions. If you have any questions regarding secure transactions, please contact us.

We may transfer your personal information to a third party as part of a sale of some or all of our business and assets to any third party or as part of any business restructuring or reorganisation, or if we’re under a duty to disclose or share your personal data in order to comply with any legal obligation or to enforce or apply our terms of use or to protect the rights, property or safety of our shareholders and customers. However, we will take steps with the aim of ensuring that your privacy rights continue to be protected.

Your choices

You have a choice about whether or not you wish to receive information from us. If you do not want to receive direct marketing communications from us about our exciting products and services, then you can select your choices by ticking the relevant boxes situated on the communications preferences section of our online registration and account management pages where we collect your information.

We will not contact you for marketing purposes by email, phone or text message unless you have given your prior consent. We will not contact you for marketing purposes by post if you have indicated that you do not wish to be contacted. You can change your marketing preferences at any time by contacting us by email:, by telephone on 0333 308 0090 or in your My Account site.

How you can access and update your information

At any time, you’re welcome to ask us what information we have about you. If you need us to send you a copy of this information, just call us on 0333 308 0090 and we will arrange to send it to you.

Similarly, the accuracy of your information is important to us. We try to make it as easy as possible for you to review and correct the information that we hold about you. If you change email address, or any of the other information we hold is inaccurate or out of date, please email us at:, or write to us at: Optify, University Court, Staffordshire Technology park, Stafford, ST18 0ES. Alternatively, you can telephone 0333 308 0090.

Security precautions in place to protect the loss, misuse or alteration of your information

Any information sent to us is protected using robust security methods. When you give us personal information, we take steps to ensure that it’s stored securely and only provide access to it by those authorised.

Non-sensitive details (e.g. your email address, etc.) are transmitted normally over the internet, and this can never be guaranteed to be 100% secure. As a result, while we strive to protect your personal information, we cannot guarantee the security of any information you transmit to us, and you do so at your own risk. Once we receive your information, we make our best effort to ensure its security on our systems.

We will never ask you for your Optify account number, password or PIN number directly associated with your Optify account in any unsolicited phone calls or unsolicited emails.

Where we have given (or where you have chosen) a password which enables you to access certain parts of our websites, you are responsible for keeping this password confidential. We ask you not to share your password with anyone.

Use of 'cookies'

Like many other websites, the Optify website uses cookies. 'Cookies' are small pieces of information sent by an organisation to your computer and stored on your hard drive to allow that website to recognise you when you visit. They collect statistical data about your browsing actions and patterns and do not identify you as an individual. For example, we use cookies to store your language preference. This helps us to improve our website and deliver a better more personalised service.

It is possible to switch off cookies by setting your browser preferences. For more information on how to switch off cookies on your computer, visit our full cookie policy here. Turning cookies off may result in a loss of functionality when using our website.

Links to other websites

Our website may contain links to other websites run by other organisations. This privacy policy applies only to our website‚ so we encourage you to read the privacy statements on the other websites you visit. We shall not be responsible for the privacy policies and practices of other sites even if you access them using links from our website.

In addition, if you linked to our website from a third party site, we shall not be responsible for the privacy policies and practices of the owners and operators of that third party site and recommend that you check the policy of that third party site.

Under the age of 18

We are concerned to protect the privacy of children aged 17 or under. If you are aged 17 or under‚ please get your parent/guardian's permission beforehand whenever you provide us with personal information.

Transferring your information outside of Europe

As part of the services offered to you through this website, the information which you provide to us may be transferred to countries outside the European Union (“EU”). By way of example, this may happen if any of our servers are from time to time located in a country outside of the EU. These countries may not have similar data protection laws to the UK. By submitting your personal data, you’re agreeing to this transfer, storing or processing. If we transfer your information outside of the EU in this way, we will take steps to ensure that appropriate security measures are taken with the aim of ensuring that your privacy rights continue to be protected as outlined in this Policy.

If you use our services while you are outside the EU, your information may be transferred outside the EU in order to provide you with those services.

Review of this Policy

We keep this Policy under regular review and any changes we may make to our Policy in the future will be posted on this page. This Policy was last updated as of February 2018.